SALIMA TECHNOLOGY
7.-9.2. 2023
Fair for food industry and gastronomy
SZPI Survey: A Czech consumer has the same tastes as a European one and requires the same quality of food
The Czech Agriculture and Food Inspection Authority (SZPI) regularly
conduct research on consumer preferences. In October and November 2015, their
sociological research has focused on how Czech consumers perceive the situation
where a number of foreign manufacturers of food supplied products of different
composition under the same name to different national markets, often on the
grounds that in different countries, people have different tastes. Research has
shown that it is not the case in the Czech Republic, and also that 88% of
respondents are annoyed by this current practice. 36 percent of Czech consumers
said that this was just a blatant manipulation.
The research was produced from a sample of 1 019 respondents from a quota sampling based on data from the Czech Statistical Office. 77% of consumers testified in the survey that they disagree with the argument of manufacturers about different preferences and tastes of consumers in different countries. An absolute majority - 54% - have stated that they "completely disagreed". Total agreement was stated only by 3% of respondents.
The real reason for the different composition of foods was according to 51% of consumers the companies‘ attempt to save money on more expensive raw materials on the Czech market, and therefore using less of them, 38% of respondents saw the reason in companies working with the argument of ‘domestic consumers favouring low prices over quality’. 31% of respondents think that Czech consumers are less interested in the composition of the food they buy than, say, in Germany.
The research also looked at perceptions of quality of food produced in the Czech Republic. 69% of respondents considered domestic food very good or rather good. For food imported from abroad, 49% of respondents were in favour of a rather high quality and 39% for a very or rather low quality. Countries of origin, which were most often identified as problematic during the last three years have not changed - these are Poland (88% of respondents in 2015), Germany (21% in 2015) and China (15% in 2015). According to surveyed consumers, the most tampering occurs with sausages (34%), jams (31%), spirits (20%), wine (17%), honey (15%) and cheese (14%).
