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The iconic Australian brand EMU on fair KABO!

 

EMU Ever Natural 365

It started with a love affair, with the beauty of the Australian landscape and a desire for a natural style that thrived in the elements. With an eye towards new horizons, we embrace a finer sense of comfort and beauty.

We believe true craft lives in the details, quality endures, and styles should live long after the season’s end. We believe what we wear should be sensuous. Fashion and function should be harmonious. And life, love and the landscape are here to be explored. Mostly, we believe nature is the greatest inventor; we’re just following her lead.

We believe in the Ever Natural.

Welcome to our 2015 Fall Collection, the next evolution of comfort and beauty.

Delivering on EMU’s evolved brand pillars; Natural, Innovative, Comfortable, Enduring and Boundless, the Fall 2015 collection is all about boldly evolving our expression of the Ever Natural.

Catering to the Ever Natural woman and her daily adventures, this season’s considered designs are inspired by our heritage and balanced with the contemporary lifestyle for a modern folkloric feel. Throughout the range, straps, lacing and stitch work dominate to create a beautiful, crafted look.

Comfort is blended with innovative design and enduring style to deliver a collection of premium leather and suede shoes with feminine  sophistication and essential day to night wearing.

Inspired by minerals and rich earthy tones, Autumnal hues run throughout the range with subtle pops of highlight colours and metallic finishing. Layered materials and heavy textures add a luxurious element and contrast definition.

All-natural, premium style for the everyday explorer.

City

Inspired by the city, the new Nepean and Rose Malee add height and elegance to the EMU range. With comfort integrated at every turn, these boots feature a lightweight construction with a cored out heel, full cushioning footbed, and rubber traction pods on the heel and forefoot.

Nepean Nepean
Rose Malee Rose Malee

The layered materials in the Nepean, burnished full grain leather with a crackle finish overlay, add richness to a classic silhouette, while the Rose Malee is our relaxed and feminine twist on the desert boot. A touch of wool lining in the tongue connects it back to our brand heritage.

High style for those who seek it.

Meadow

Marrying style with utility, the Allyn and Bargo are new additions to the Meadow range that blend comfort, style, traction and durability with a mix of premium leathers. Where the city meets the outdoors and styles are casual yet contemporary.

Allyn Allyn
Bargo Bargo

Built on an athletic inspired outsole, the light and comfortable Allyn and Bargo feature a stacked heel with hi-rebound EVA, memory foam footbed and durable rubber tread. The Allyn is a chukka inspired low cut boot with stylised oversized loopers and heavy gauge stitch details, while the Bargo is fully lined with natural Australian Merino wool for warmth, featuring a versatile collar that can be worn up or down. Both have a wonderful patina that will age beautifully over time.

Adventure Ready.

Balance

Drawing inspiration from pre and post sport luxe, the unique Balance collection combines the benefit of lightweight athletic tooling with feminine sophistication. The Alinta and Winton deliver causal sports style with bold Fall Winter materiality.

Alinta Alinta
Winton Winton

Flexibility, arch support and comfort are a given, while water resistant, oiled suede uppers add texture and contrast against pebbled leather heel cups. The Alinta features a padded collar for added comfort and Merino wool at the tongue, while the scalloped top line of the Winton and Merino lined collar draws inspiration from iconic heritage EMU styles.

Elevated style, contoured comfort.

Beach

Connecting back to our coastal origins and lined with pure, temperature regulating Australian Merino wool, the Beach collection takes style cues from our Originals range in a new and contemporary way. Built on a cushioning micro wedge, for comfort and leg lengthening, the Laurina Lo, Belah Lo and Satinwood Mini are new styles in this heritage-influenced line.

Laurina Lo Laurina Lo
Belah Lo Belah Lo
Satinwood Mini Satinwood Mini

Back lace-up details inspired by winter hikers and a feminine foldable topline with flexible tying options are the signature characteristics for the Laurina Lo. The Belah Lo features hand crafted details, with heavy gauge stitch work across the shaft and a functional loop snap, while sportswear meets folk in the Satinwood Mini with its folded collar and flat lace detail.

Must have pieces for those who want flexibility.

Snowy

Providing natural style in the snow and rain, EMU’s new line of beautifully crafted waterproof heels pair city styling with utility and weather functionality. A full rubber outsole with aggressive tread ensures flexibility in low temperatures, with a thermal rating to -22F (-30C). SATRA tested to 150,000 flexes, sealed seams, a breathable waterproof membrane, and waterproof leather and suede, ensures full water protection while soft Australian Merino wool keeps feet warm and comfortable.

Cooma Cooma
Perisher Perisher
Mowamba Mowamba

Alpine hiker meets the city streets with the new Cooma boot, while the Perisher’s Moto inspired silhouette has a downtown edge. The riding inspired Mowamba boot, offers asymmetric lines, which bring a feminine sophistication to the Waterproof Elements range.

Functionality for those who want natural style in the rain or snow.

Nomad

Inspired by the true adventurer, the Nomad collection brings further newness to the Elements Collection. Waterproof suede and canvas with Merino wool lining deliver comfort and rain protection, while an active outsole with a soft wedged midsole provides support and traction.

Kamana Lo Kamana Lo
Hudson Lo Hudson Lo

Fully lined with a breathable, waterproof membrane and sealed seamed, the Kanama Lo and Hudson Lo are exciting new additions to the EMU range.

Sportswear meets weather-proof functionality.

Originals

EMU’s evolution continues with new style developments in the Originals collection. Maintaining the lighter, slimmer and more feminine profile introduced last season, our water resistant, double face sheepskin line sees the introduction of new trend led silhouettes.

Hakea Lo Hakea Lo
Coryline Lace Coryline Lace
Saltbush Lo Saltbush Lo

Northerly Lo Northerly Lo
Stinger Lo Flatform Stinger Lo Flatform

With an asymmetric topline inspired by riding boots, the Hakea Hi features an oversized loop snap closure and flattering lateral side dip, while the Moccasin inspired Coryline Lace is a slouchy, relaxed boot with lace details.

Metallic trims and a zip with loop detail punctuates the Saltbush Lo and moto inspired straps complete the Northerly Lo. The Stinger Lo Flatform rounds up the collection with an on-trend exaggerated EVA sole.

Born from the honesty of our origins, for those who crave a truer sense of authenticity in craft.

EMU is available in more than 70 countries and specifically target distribution through premium independent boutiques. To learn more about EMU Ever Natural products please visit emuaustralia.com

The new collection by EMU see in the pavilion "F" Brno Exhibition, in the exhibition no. 062 . More information: www.emuaustralia.com


PR Inquiries

UK
Cube
Maaike Dijkstra
T: +44 207 242 5483
E: maaike@cubecompany.com

Germany
Articus & Stewens
Janine Brunner
T: 089/ 28 7 29 7 3 – 13
E: brunner@articus-stewens.de

USA
Turner PR
Taren Dolbashian
T: +1 21 2 45 3 3480
E: taren.dolbashian@turnerpr.com

Australia
Hush Communications
Zoe Stening
T: +612 9331 1170
E: zoe@hush.com.au

NZ
Pead PR
Amy Louise Bailey
T: + 649 918 5583
E: amylouise@peadpr.co.nz

77 Barwon Terrace, South Geelong, Victoria, 3220, Australia
P. +61 3 5224 2399 F. +61 3 5224 1978
emuaustralia.com

Date: 11 Aug 2015 09:01:00

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