Chic at 50: fashion fairs anniversary

The STYL and KABO fairs have been held in Brno for 25 years and the 50^th jubilee edition has shown that the Czech and Slovak markets still need these regular fashion presentations. Favourable economic development and the growth of the textile, clothing, shoe and leather industries have been reflected in increased interest in participation.

There is a unique space for B2B presentations of domestic production in Brno. At the 50th edition of STYL and KABO, seventy-five Czech producers, including the designers E.daniely and LADA fashion and several interesting newcomers, were exhibiting. There was again the Fresh Fashion section focused on independent fashion, which provided space to five young Czech designers.

Echos

Jenz Otto, Managing Director of the VTI, North-Eastern German Textile and Clothing Industry Association:
We are happy to be guests at this trade fair. Our association represents more than 300 companies from the textile and clothing industry with more than 16 000 employees, who generated total sales of 1.82 billion euros the previous year. We could not bring all 300 companies to Brno, but I am glad that some of them came here and will attend B2B negotiations with our Czech partners.

Pavel Mlčák, the owner of the company PM-STYL:
For us, the trade fair is mostly an opportunity to present ourselves. People know about us, the customers are used to being able to find us at our usual spot, and for us, this is one of the ways we can present new collections from the brands that we represent on the Czech and Slovak market. We are trying to be here together with our suppliers. The February fashion fair is a bit more attractive for us, but we like to come here in the summer, too.

Roland Hegedüs, Head of Sales of the company DEVERGO, Budapest, Hungary:
The Brno Trade Fair is a good opportunity for getting to know the Central European market – and it’s not that far from Budapest. Last year here at STYL we presented our new collection of jeans. We were successful and very pleased with the result; we acquired new contacts and customers. Then we found a clothes distributor in Prague and in December signed an agreement of cooperation. This year we said to ourselves that we should try to do the same thing with shoes at KABO.

Matěj Závorka, Sales Manager of the company UNIDAX:
We came to Brno with new models of the leather bags Facebag and other hot pieces from the Italian brands RIPANI and JU´STO which we represent on the Czech and Slovak market. Here at the trade fair we meet with traders and professionals from our industry. We would like to make the public aware that we exist and that we are constantly trying to think of new designs.

Petr Pohorský, Managing Director of the company LAMIDO:
Our company deals with the manufacturing of nightwear and sleepwear. We exhibit our goods at the STYL trade fair twice every year, we have regular customers that keep coming back to our stands – they know that they will find us here. I think that the number of visitors is still relatively high and that the trade fair has kept its importance.

Michaela Dufková, Sales Representative of the company ANEKTA:
We prepared a wide range of women’s and men’s handbags and purses for our customers, and according to their reactions from this weekend when the turnout at our stand was bigger, it was a success. We will reserve our judgement until the trade fair is finished, but since we haven’t missed a single one of its fifty editions, we know that results come with time. The first order, however small the volume may be, can in the future evolve into a regular customer that represents an attractive stream of revenue. We come here with the goal of finding new customers – from that point of view the trade fair has its merit.

Szöghiné Csanádi Kata, Head of Sales of the company SZEGED BOLERO, Hungary:
We are a Hungarian company and we present the Hungarian brand Livello di vita. This is the second time we’ve come to the STYL and KABO trade fairs here in Brno; currently our exhibition comprises of our Autumn-Winter collection. The number of visitors at our stand was lower than in February, but this time we gained new contacts and orders, so we are very satisfied. Working with the Brno Trade Fair company is always harmonious, and every time we come, everything is well prepared. We expect to come back to Brno in February.